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Unlock an Unexpected Upgrade

Be part of the change. Unlock the full potential of responsible travel with our new campaign

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Co-branding of Promotional Campaigns

Apply to the Co-op Programme 2026

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ETC Annual Meeting #11

10-12 February 2026 in Pärnu, Estonia

 For ETC Members

Annual Report 2024

Scroll through ETC's key milestones and initiatives in 2024

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Latest News

Rail Tourism Awards 2025: Honouring the most inspiring campaigns that connect Europe by rail

05 Dec

European destinations endorse Reykjavík declaration to put communities at the heart of Europe’s tourism future

21 Nov

Europe’s tourism shows resilience amid higher costs and shifting travel trends

13 Nov
More news

European Tourism: Key Figures

International tourist arrivals to Europe 2024 (mn)

  • Intra–European – 581
  • Non–European – 167
22% 78%
0

Intra-European tourist arrivals (mn)

581
2024
630
2025 (f)
760
2029 (f)

Non-European tourist arrivals (mn)

167
2024
186
2025 (f)
227
2029 (f)
Discover more Tourism Economics, 2025

Upcoming Events
10 Feb

ETC Annual Meeting #11

European Travel Commission

The European Travel Commission is a non-profit organisation representing the national tourism organisations of Europe. Our 36-member tourism boards work together to build the value of tourism across diverse European destinations through cooperation in best-practice sharing, market intelligence, and promotion.

Knowledge

Promotion

Advocacy