City Tourism and Culture
Benchmarking Study
- the European Experience
on NTO Budgets 2004
A further collaboration with
2004 saw the completion
the WTO, this study received
of an in-depth study of the
its initial funding from the
budgets of NTOs in Europe
2003 work programme.
and beyond. Its findings
It was launched in
allow national governments
November at the World
and NTOs to compare the
Travel Market in London.
investments they make
in tourism marketing with
The report provides new
those of other destinations.
insights into the expansion
Such comparisons offer
of European cities as cultural
valuable help in decision
tourism destinations and is
making on budget allocation
intended to contribute to the
and in formulating future
marketing and product
organisational goals.
development of city tourism.
It includes data on the recent
performance of city tourism,
TourMIS
on consumers' profiles, and on trends affecting the generating
The group continued its involvement in the running of the TourMIS
markets, destination countries, travel patterns and preferences
website, introducing various improvements to the ETC database
for activities undertaken in the destinations.
on the site.
European Tourism Insights 2004
TourMIS is a platform for the exchange of European tourism
statistics which is operated by the Institute for Tourism and Leisure
This publication, compiled in 2004 and published in January 2005,
Studies at the University of Economics and Business Administration
is the first in an annual series of reports monitoring trends and
in Vienna. Access to its
developments in Europe's travel and tourism industry.
data is free of charge to
European Tourism Insights 2004 reports on European tourism's
all who register online at
performance in 2004 and then gives an initial assessment of the
outlook for 2005. In doing this, it draws heavily on the knowledge
and expertise of Research Group members, all of whom have
Communication strategy / Research newsletter
unique insights into tourism activity in their respective countries and
A new communication strategy was developed which will allow
into the market behaviour and competition which affect that activity.
the group to capitalise on the research it produces by addressing
Its appearance long before
internal and external audiences in a more structured way.
official tourism statistics
Particularly important in the eyes of the group was the need to
become available has
increase the visibility of its activities both to its own membership
already made it an
and to the European tourism industry. To address this, the group
invaluable source of early
decided to create a newsletter whch would be circulated widely
intelligence for Europe's
to its main contacts. The first edition of this newsletter, Research
tourism industry.
Highlights, was published in late 2004.