Activities in 2004
Public relations
Although ETC has always focussed its promotion activities on
ETC's objective in this was to keep a strong relationship with
Brazil, its main market in Latin America, it relaunched its activities
the press while increasing the scope and relevance of the
in Argentina in 2004.
Brazil-Europe Tourism Council.
The Brazil-Europe Tourism Council is a group formed by
Brazil
representatives of the NTOs, the main Brazilian tourism
Trade fairs
associations (BRAZTOA, ABAV, FAVECC, FENACTUR), and the
In 2004, ETC Latin America had a strong presence in all the main
airlines that fly from Brazil to Europe. The aim of the Council is to
tourism trade fairs in Brazil. It took joint stands at Braztoa in São
discuss the outbound tourism industry, dealing with issues such as
Paulo in March, AVIRP in Ribeirão Preto in August, the European
market analysis, seasonality and the difficulties/challenges faced
Forum in São Paulo in October and Gramado in Rio Grande do
by the industry. ETC Latin America organised two meetings of the
Sul in October.
The CineEuropa cinema at the ABAV tourism fair
Council in 2004: one in May and another in October.
ETC also promoted the 14th annual Tourism Journalism Awards.
These are awards given to tourism journalists in Brazil who,
in ETC's view, have written the best articles and features on
Europe. There are nine different categories. In 2004, the award
trip and ceremony were held in Poland during the last week
of September.
Argentina
For the first time in many years, ETC expanded its activities
to cover Argentina, another important market in Latin America.
A workshop for the trade, journalists and opinion leaders was
held in Buenos Aires on 30th September and attracted some 200
delegates. It marked the relaunch of ETC's activities in Argentina.
In October at the large ABAV event in Rio de Janeiro, the most
important tourism fair in Brazil, ETC members had individual
stands next to each other, but these were grouped as an
ETC/Europe presence. Also at ABAV, ETC Latin America set up a
25-seat cinema, CineEuropa, to show its new 10-minute DVD with
images of the group's nine member countries. The film was shown
every thirty minutes.
A roadshow for travel agents
and tour operators was taken
to three important markets -
Campinas, Curitiba and
Goiânia - in August and
September. An average of 8
NTOs took part in each of
these events which were
another opportunity to
present the new DVD.
ETC Latin America's new DVD
