Back

ETC Webinar: ETC & UNWTO Handbook on Marketing Transnational Tourism Themes and Routes

On 25th of April (14:30 CEST), European Travel Commission is hosting a webinar dedicated to the joint ETC and UNWTO Handbook on Marketing Transnational Tourism Themes & Routes.

In recent years, the development of tourism themes and routes has gained prominence with the key aim of bundling services and attractions under a unifying subject and for promotion purposes. These themes bridge the gap between a destination’s tangible and intangible features and are designed to appeal to specific visitor segments interested in gathering unique experiences on topics such as culture, history, heritage, nature, sports, gastronomy, religion or health.

The webinar will shed light on the development, management, and promotion of transnational tourism themes and routes in Europe and worldwide, and will provide insights on how to better market destinations through transnational thematic tourism experiences and products.






Speaker: Mr. David Ward-Perkins (Senior Associate, Team Tourism)

David Ward-Perkins is an expert in the development of tourism destinations that have a strong cultural or environmental character. He has experience both of large-scale regeneration projects and of the development of smaller destinations. He has a solid business background, in particular in marketing and management. Based in France, he has delivered projects in countries throughout Europe, in North America and in the Middle East.


Please click here to visit this Webinar's page.

Follow this link to register for the Webinar .

Please insert
your NAME & EMAIL
Thank you.

Thank your for subscribing to our ETC Bulletin. You'll now automatically receive the new releases.

Thank you for your order!

You will soon receive an invoice for your order.
Once your payment has been received, ETC will send you either a watermarked copy (as a PDF document)
or a printed version of the study you have ordered by surface mail.

Would you have 20 seconds to answer to a short question ?

Thank you for your message

We appreciate that you have taken the time to write us. We will get back to you very soon.

Thank you for your message

We have received your enquiry and will respond to you as soon as possible. For urgent enquiries please call us on one of the telephone numbers below.

For our records, please tell us if you are one of the following