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ETC publishes new quarterly report

European Tourism Signals Another Positive Year in the Light of the EU - China Tourism Year

Latest results indicate another year of sustained growth in European tourism demand. Europe continues to appeal to worldwide travellers and remains the most visited region in the world despite a variety of challenges in recent years.

Chinese Arrivals to Europe Remain Strong Early in the Year

China continues to fuel arrivals growth across European destinations helped by its expanding middle class, increased air connectivity and easier visa procedures, altogether contributing significantly to the surge of outbound travel from this market.

More than one in two reporting destinations saw growth in Chinese tourists based on early data for 2018. Results, however, do not yet reflect actual market demand as volumes are mainly dependent on the relatively late Chinese New Year (February 2018).

Serbia (+254%) and Montenegro (+153%) reported fastest growth, although from a lower base, partly owing to significant improvements in visa facilitation. Croatia and Poland were up 46% and 30% respectively, aided by increased promotional activities. Finland (+21%) also saw sustained growth benefitting from Finnair's Asian strategy.

Turkey (+100%) reported a notable rebound in Chinese visitor arrivals. This recovery could be attributed to Turkey's tourism strategy where diversification is the main theme, looking at destinations other than the traditional western nations to ensure tourism growth in the event of global or political challenges.

The full report can be downloaded here
The press release can be accessed here

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