Back

Europe is the official Partner Destination for ITB China 2017

First Partner Destination ever – official announcement of partnership between European Travel Commission and ITB China on 31 January in Brussels

Brussels/Shanghai, 1 February 2017 – Europe as one destination: Europe is the Official Partner Destination of ITB China 2017. A corresponding agreement was signed on 31 January 2017 by Mr. David Axiotis, General Manager ITB China and Mr. Eduardo Santander, Executive Director European Travel Commission. The three-day business to business travel trade fair focuses exclusively on the Chinese travel industry and takes place from 10 to 12 May 2017 in Shanghai.

A dedicated Europe Pavilion at ITB China will be showcasing the multitude of European tourism products and destinations among which are confirmed national presences of Czech Republic, Belgium, Hungary, Estonia, Latvia, Lithuania and Serbia. In addition to the Europe pavilion, ITB China will show strong individual presences of other major European destinations such as Portugal, Finland, Greece, Austria and many more.

The European presence on the show floor is flanked by The World Bridge Tourism project (WBT), which is co-located with ITB China 2017. The WBT is a project jointly organized by the European Travel Commission (ETC) and the European Tour Operators Association (ETOA) in cooperation with Welcome Chinese and the China Outbound Tourism Research Institute (COTRI) matching 150 European tourism suppliers from all over Europe with the corresponding number of Chinese travel product buyers. Besides its pure B2B character the event is supported by an extensive program of research and webinars aimed at increasing the understanding of the needs of Chinese visitors within the European Tourism Community.

Both initiatives the Europe Pavilion at ITB China and the World Bridge Tourism have the support of the European Union.

Read the full press release here.

Please insert
your NAME & EMAIL
Thank you.

Thank your for subscribing to our ETC Bulletin. You'll now automatically receive the new releases.

Thank you for your order!

You will soon receive an invoice for your order.
Once your payment has been received, ETC will send you either a watermarked copy (as a PDF document)
or a printed version of the study you have ordered by surface mail.

Would you have 20 seconds to answer to a short question ?

Thank you for your message

We appreciate that you have taken the time to write us. We will get back to you very soon.

Thank you for your message

We have received your enquiry and will respond to you as soon as possible. For urgent enquiries please call us on one of the telephone numbers below.

For our records, please tell us if you are one of the following