The Chinese Outbound Travel Market: Special Insight into the Image of Europe as a Destination

  • Publication year 2008
  • Online date Nov 2008
  • Language English
  • Price Eur 75.00 (+ P&p for print version)
  • Order here

Summary

China is one of the fastest growing outbound travel markets in the world. Thanks to rising disposable incomes and relaxations of restrictions on foreign travel, outbound trips grew by an annual average of 22% since 2000 – reaching almost 35 million in 2006.

China ranks 5th worldwide in terms of spending on travel abroad with US$ 30 billion spent in 2007. In 1995, the World Tourism Organization (UNWTO) predicted that China would generate 100 million arrivals worldwide by 2020, making it the fourth largest market in the world (UNWTO Tourism 2020 Vision). In view of recent trends, it is on course to reach that target well before 2020.

Getting the best out of any market implies knowing it well. To better understand the structure, trends and factors is the aim of the new ETC/UNWTO report. The Chinese Outbound Travel Market with Special Insight into the Image of Europe as a Destination covers the prospects for China as a source market, including results from consumer surveys conducted in the country during 2006.

Download Table of contents (PDF)
ETC research activities
By subject
& theme
Please insert
your NAME & EMAIL
Thank you.

Thank your for subscribing to our ETC Bulletin. You'll now automatically receive the new releases.

Thank you for your order!

You will soon receive an invoice for your order.
Once your payment has been received, ETC will send you either a watermarked copy (as a PDF document)
or a printed version of the study you have ordered by surface mail.

Would you have 20 seconds to answer to a short question ?

Thank you for your message

We appreciate that you have taken the time to write us. We will get back to you very soon.

Thank you for your message

We have received your enquiry and will respond to you as soon as possible. For urgent enquiries please call us on one of the telephone numbers below.

For our records, please tell us if you are one of the following