At the core of ETC's strategy are the stimulation of competitiveness and the promotion of sustainable growth of the European tourism sector.

Sustainable tourism incorporates policies, practices and programmes which consider expectations of tourists regarding responsible natural resource management as well as the needs of communities that support or are affected by tourism projects and the environment.

Tourism has significant potential as a driver of growth for the world economy, however the travel industry can also negatively impact the environment and the local communities.

Some marine and coastal environments, historic towns, cities and cultural heritage sites as well as fragile natural environments are particularly vulnerable to pressure.


In February 2016 the European Travel Commission, partnering with the Foundation for European Sustainable Tourism (FEST), awarder a scholarship funding research on the framework of sustainable tourism development in Europe. The study benchmarks sustainable tourism practices within the environment of the members of the European Travel Commission: 32 National Tourism Organizations in Europe. The research was published at the end of May 2017 and is available for free download.

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