Day 1 - Thursday 27th October
Day 2 - Friday 28th October
10:00 Welcome to the Academy - Jos Vranken, NBTC
10:15 Opening Speech - Inspiring e-Business and Tourism e-trends - Marvin Liao, Yahoo!
11:00 Coffee Break
11:30 King Yiu Chu, Layar
12:15 What's after Facebook? Lasting digital media trends - Olaf Nitz, ANTO
12:45 Lunch
14:05 Mathys van Abbe, Mobypicture
14:50 #loveholland - Isabel Mosk, NBTC
15:20 William Bakker, Think! Social Media
15:40 Coffee Break
16:10 Tourism Ireland Social Media Marketing - Ciaran Doherty, Tourism Ireland
16:40 Marketing Norway on the web - Hans Petter Aalmo, Innovation Norway
17:10 Helena Egan, TripAdvisor
17:30 Cocktail sponsored by TripAdvisor and announcement of competition winner
EVENING PROGRAMME
18:30 Meet in Hotel Casa 400 lobby
19:00 Tour of Amsterdam by boat
19:30 Informal Dinner hosted by NBTC
10:15 Opening Speech - Inspiring e-Business and Tourism e-trends - Marvin Liao, Yahoo!
11:00 Coffee Break
11:30 King Yiu Chu, Layar
12:15 What's after Facebook? Lasting digital media trends - Olaf Nitz, ANTO
12:45 Lunch
14:05 Mathys van Abbe, Mobypicture
14:50 #loveholland - Isabel Mosk, NBTC
15:20 William Bakker, Think! Social Media
15:40 Coffee Break
16:10 Tourism Ireland Social Media Marketing - Ciaran Doherty, Tourism Ireland
16:40 Marketing Norway on the web - Hans Petter Aalmo, Innovation Norway
17:10 Helena Egan, TripAdvisor
17:30 Cocktail sponsored by TripAdvisor and announcement of competition winner
EVENING PROGRAMME
18:30 Meet in Hotel Casa 400 lobby
19:00 Tour of Amsterdam by boat
19:30 Informal Dinner hosted by NBTC
09:15 Opening Session for Day 2 - Marvin Liao, Yahoo!
09:25 Online consumer touch points - Diana van Roest, Google
10:10 Slovenian approach to social media - Tinkara Pavlovic Kapitanovic, STB
10:40 Stefanie Schachtschabel / Jeroen Klinkers, City Film
11:00 Coffee Break
11:30 Lars Näslund, VisitSweden
12:00 William Price, South African Tourism
12:45 Lunch
14:05 Paul Kerssens, KLM
14:50 Mobile Advertising - The Global Opportunity - Sascha Kruse, InMobi
15:10 Lieke Muller, Liber Media
15:55 Bloggers Panel Session, featuring Ilkka Kauppinen, Kevin May, Manolis Psarros and Martin Schobert
16:40 Round-up session - Marvin Liao, Yahoo!
17:00 End of e-Business Academy 2011
09:25 Online consumer touch points - Diana van Roest, Google
10:10 Slovenian approach to social media - Tinkara Pavlovic Kapitanovic, STB
10:40 Stefanie Schachtschabel / Jeroen Klinkers, City Film
11:00 Coffee Break
11:30 Lars Näslund, VisitSweden
12:00 William Price, South African Tourism
12:45 Lunch
14:05 Paul Kerssens, KLM
14:50 Mobile Advertising - The Global Opportunity - Sascha Kruse, InMobi
15:10 Lieke Muller, Liber Media
15:55 Bloggers Panel Session, featuring Ilkka Kauppinen, Kevin May, Manolis Psarros and Martin Schobert
16:40 Round-up session - Marvin Liao, Yahoo!
17:00 End of e-Business Academy 2011