Ciaran Doherty - Tourism Ireland
Diana van Roest - Google
Hans Petter Aalmo - Innovation Norway
Helena Egan - TripAdvisor
Ilkka Kauppinen - Electronic Commerce
Isabel Mosk - NBTC
Jeroen Klinkers - City Film
Jos Vranken - NBTC
Kevin May - Tnooz
King Yiu Chu - Layar
Lieke Muller - Liber Media
Manolis Psarros - abouTourism
Martin Schobert - Tourismus Design
Marvin Liao - Yahoo!
Mathys van Abbe - Mobypicture
Olaf Nitz - ANTO
Paul Kerssens - KLM
Sascha Kruse - InMobi
Tinkara Pavlovčič Kapitanovic - STB
William Bakker
Rodney Payne - Think!
Ciaran Doherty, E-Marketing manager at Tourism Ireland. I manage the development of the DiscoverIreland.com web presence including enhancing functionality, content, usability and visitor journeys in line with strategy.
I also develop and manage the social media marketing process and develop social media initiatives in conjunction with market colleagues overseas.
Click here to view Ciaran's presentation
Diana van Roest is Industry Head Travel in Google’s Netherlands Travel team based in Amsterdam. She is responsible for working closely with travel clients to ensure they capture maximum value from their relationship with Google. Before her current position at Google, Diana was Director of Marketing, Communications & E-commerce at NH Hoteles, responsible for hotel revenues in Benelux, France, UK & Africa. She joined Google Netherlands as of September.
Click here to download Diana van Roest Presentation from Google
Hans Petter Aalmo (39) is the manager for the 14 editions of Visitnorway.com - an award winning website that includes mobile apps, social media integration as well as online booking.
Click here to view Hans Petter's presentation
Helena Egan joined TripAdvisor in December 2008 as the first dedicated tourist board specialist in Europe, covering Europe, Middle-East, Africa and Asia, after the successful launch of TripAdvisor's U.S. tourist board program.
In 2011 Helena has grown the Destination Marketing Team to four full time employees with Helena managing the team as Head of Destination Marketing, EMEAA. The team’s key responsibilities include working with and developing relationships across tourist boards based across Europe, Middle-East, Africa and Asia. This involves designing and creating bespoke marketing opportunities on TripAdvisor’s media group web sites and advising tourist boards on how they can become part of the Web 2.0 travel experience.
Helena brings over 13 years of experience in the travel and tourism industry. She joined TripAdvisor from Travel Weekly, U.S. and has also worked for Visit Britain and numerous cruise lines. For the past 11 years she has lived in London, and prior to that, in six countries.
Ilkka Kauppinen is the leading Finnish Internet marketing professional and senior parter at Electronic Commerce Finland Ltd. The company is based in Lapland, the number one tourism destination in Finland.
Ilkka has extensive knowledge of electronic commerce development, information and communication technologies, as well as internet marketing. His latest interest / speciality is in internet marketing in Russia.
Ilkka is a regular lecturer and business trainer for various organisations, including many DMO's, companies, SME networks and universities in Finland.
Ilkka's blog Internet-markkinointimatkailua is the biggest Finnish online B2B travel blog.
In his free time Ilkka enjoys the great outdoors of Lapland.
Isabel Mosk is an online marketing consultant at the Netherlands Board of Tourism and Conventions (NBTC) since 2009. She is specialized in Social Media, Online Campaigns, Trends & Developments and Innovation. Two of her most renowned projects are Innovatielab and #loveholland. In addition she is a board member of HSMAI Netherlands. After graduating at the NHTV in Breda, she travelled the world and worked at the largest indoor market of Europe, De Bazaar Beverwijk, before starting as a marketing consultant at NBTC in 2007.
Click here to view Isabel's Presentation
Stefanie Schachtschabel: Commercial Director
Stefanie Schachtschabel has been a true entrepreneur since she started her career. In accordance with her motto, “don’t think but act”, she founded her first Marketing and Sales Company at the age of 22. As a freelancer she traveled the world to develop and to sell country reports. In 2008 she founded CityFilm, using her vast experience and enthusiasm. Within CityFilm she focuses on New Business Development and she trains and coaches new CityFilmers.
Jeroen Klinkers: Operational Director
Jeroen Klinkers has been involved with CityFilm since its founding. He focuses on the complete production process and Business Development of CityFilm. Jeroen is an experienced marketer and has worked with various start-up companies and marketing agencies. With his relevant foreign experiences he is determined to make CityFilm a well-known global brand.
Since September 2007, Jos Vranken has worked as the CEO of the Netherlands Bureau for Tourism and Conventions (NBTC). The decision of NBTC to appoint Vranken marked a clear decision to bring a strong marketing focus to the organisation.
Previously, Vranken worked as Director of Sales & Marketing and was a member of the board of Avenance Netherlands, part of the Group Elior, an international catering company. Before his "trip" to the private sector, he was Director of Destination Marketing as a member of the Management Team of NBTC. Prior to taking up his current position he also worked as Regional Manager for the UK and Nordic Countries. Vranken also worked as Sales & Marketing Manager and was a member of the management team at Stayokay.
Kevin May is the editor and a co-founder of Tnooz.com, the leading global media brand focusing on technology in the travel, tourism and hospitality industry. A journalist of 18 years, Kevin started his career as a sub-editor and then reporter at the Police Gazette newspaper at London’s New Scotland Yard, before reading Criminology at university. He was a crime and political reporter at a regional newspaper in London before becoming web editor at Media Week and then editor of UK magazine Travolution. Kevin speaks regularly at conferences around the world, lives in Hertfordshire in the UK and is passionate about web startups and mountain biking.
King Yiu Chu, Augmented Reality Strategist, Layar
King Yiu has over eleven years of experience in the online space - in both mobile and the web.
He is currently at Layar, where he is responsible for spreading the word about augmented reality on mobile to anyone that is interested in starting to work with AR on mobile. He is also responsible for fostering the expansion of the Layar ecosystem by working with creative and digital agencies, brands, developers, data suppliers and media companies. As an organisation, Layar aims to make the world around us more informative, fun and digitally interactive through augmented reality on mobile devices.
Previously, King was VP Monetisation at Nimbuzz, where his main responsibilities lay within all current and future revenue generating services. Prior to this he held the Product Manager role at Nimbuzz.
He has also held previously roles at Trader Classified Media, Microsoft and InteractPoint.
Click here to download King Yiu's presentation
With her broad knowledge of new media and marketing Lieke Muller founded Liber Media, an independent advisory company with a strong focus on marketing using new media.
Lieke graduated from university in 2008 with a thesis on social media marketing and strategy. During her studies Lieke has worked for Forrester Research, and after graduation she joined the AP Moller-Maersk Group and Norfolkline. While working for Norfolkline, she set up a marketing approach to engage passengers travelling on the company’s English Channel ferry route. As a result of this success, her approach was later implemented on other routes in the company.
Link to English website: http://www.libermedia.nl/eng
Click here to download Lieke Muller's presentation
Bringing hands-on experience and sound knowledge of the DMO sector & the tourism industry to the table.
Manolis consulting experience has been mainly focused at tourism boards and DMOs strategic planning & operations support, urban & rural tourism planning and development, destination marketing research projects & campaign management, product development, digital tourism strategies and EU-funded tourism-related programs at both national & local level. Working closely with both public and private sector clients, he provides strategic planning & marketing advice for national, regional and local authorities, international tourism bodies, tourism professionals associations, attractions & venues.
Having worked for city tourism board & governmental bodies at senior management positions, his major focus is to provide turn-key solutions & implementation support in every single stage of the DMO's operations and the destination’s development, management & marketing process.
His current interest is in helping tourism organizations to reinvent their business planning and management operations in order to meet the contemporary challenges as well as to incorporate the latest digital trends in place branding strategies and clients' projects.
Manolis has been directly involved in shaping the first Destination Management Organization (City of Athens Tourism & Economic Development Company) in Greece, which he served as a Tourism Development Director for six years. He has produced tourism strategies & destination marketing campaigns for the City of Athens Tourism & Economic Development Company & the Athens Convention Bureau and has been asked to provide strategic counsel to destinations around the world including Greece, UK, Bulgaria, Slovenia, Armenia and Kenya.
Manolis is an associate & regional representative of TEAM Tourism Consulting, a specialist international tourism consultancy which focuses exclusively on working for tourism destinations. He has been also working as a country representative and a member of the World Centre of Excellence in Destinations (CED) team of experts. On September 2010, Manolis founded abouTourism destination consultants (www.aboutourism.com), an international destination development & marketing consultancy with a regional focus on SE Europe & Eastern Mediterranean Regions. AbouTourism also acts as a regional representative for the TRAVELSAT Competitive Index (UNWTO-Awarded) and the E-Tourism Frontiers.
Recent projects and clients include the ''This is Athens'' campaign, the Greek capital's reputation management project & response-marketing campaign, the implementation of the System of Measures for Excellence in Destinations in the Greek islands of Crete & Samos, the Social Media Strategy for Slovenia 2011/2012, the City of Athens Visitor Information Network, UNDP's Tourism Training Seminars in the Black Sea Region and the launch of E-Tourism workshops and seminars in SE Europe and Eastern Med among others.
Manolis is a frequent presenter in tourism conferences in Greece & worldwide. He also partners with UNDP regional chapter as a speaker and tourism trainer in the Black Sea Region countries and he is a member of the European Institute of Place Marketing, the GeoBranding Guiding Group and the International Federation of IT in Travel & Tourism. Manolis is a strong advocate and practitioner of social web strategies and applications and he runs the AbouTourism Blog, a specialized blog for destination professionals & DMO executives.
He holds a BA (Hons) in Hospitality Management with Tourism & Leisure from the University of Huddersfield and a MSc in Tourism Planning & Development from the Oxford Brookes University.
Martin Schobert is founder of Tourismus Design, an Austrian based digital services design and consultancy business offering services to the tourism industry.
Before starting Tourismus Design, Martin was Head of Research and Development at the Austrian National Tourism Organisation and since starting his own business has worked on a number of exciting consultancy projects, including practical hands-on workshops, social media strategy and product design.
Martin is a regular speaker at industry events and conferences, having recently spoken at ITB, US Travelcom and the International Tourism Symposium in Charmonix.
A 10 year veteran of Yahoo!, Marvin has held roles in various departments of sales, business development, ad operations and marketing. Most of his roles were regional or global management roles, giving him extensive experience across Asia, Europe, Latin America and the United States.
At present time, he is Commercial Director for Yahoo! EMEAs (Europe, Middle east, Africa) Expansion Markets business unit in charge of all sales and Business development activities in the region: basically the new Yahoo! Markets of the Nordics, Central and Eastern Europe, Israel and Africa.
Prior to this, he ran online marketing at ecommerce start up www.alibris.com and had stints at PR Marketing agency Porter Novelli in their Consumer Technology Practice, Exxon International, management consulting firm IMPAC and Anheuser-Busch (Budweiser)
Click here to download Marvin Liao's Presentation from Yahoo!
Mathys van Abbe has been an entrepreneur since 1995. He’s the founder of many web companies amongst which Mobypicture, MobyNow, TagTheLove, Toading and Startpix. He’s an expert in Social Sharing, Online Conversion and Communities.
Mathys has won several awards over the last years. In 2010 he was Online Media Man of the year. He won a prestigious Red Herring 100 award. Mobypicture was the runner-up of the Vodafone Mobile Clicks award an Mathys was named Dutch Startup Founder of 2011.
Follow his blog: http://mathys.vanabbe.com and his Twitter @mathys
Click here to download Mathys van Abbe's presentation
Olaf Nitz is Head of Digital Media Strategy at the Austrian National Tourist Office. He is responsible for the development of all digital media channels such as the web portal, the social media channels and the mobile applications.
Click here to view Olaf Nitz's presentation
Paul Kerssens currently is Senior Promotions Manager at KLM. In the past two years he was senior development manager mobile responsible for setting up and executing the mobile strategy of the KLM. Together with a team of 3 he developed the mobile proposition to enable customers to manage their full journey with their phone or tablet. Paul started at the KLM in 2007 as a management trainee and started at the e-Commerce department in 2009.
Click here to download Paul Kerssens' presentation
Sascha Kruse joined InMobi in December 2010 to drive sales in the Germanic region D-A-CH for Mobile Performance Advertising. Prior to his role with InMobi he worked for Europe’s leading Full Service Mobile Provider YOC, based in Berlin. In this position he contributed to build up sales operations for YOC’s at this point recently launched mobile performance network ubiyoo. Sascha gained broad knowledge of the entire mobile ecosystem while working on accounts such as Vodafone, Opel and Unilever while at Scholz & Friends; a digital creative agency recently acquired by WPP.He completed his studies with a diploma in Communications & Strategic Marketing Planning at the University of the Fine Arts in Berlin.
Click here to see InMobi's Video Presentation from the Academy
Click here to download Sascha Kruse' presentation
Tinkara is a Head of e-Business and Strategic Projects at the Slovenian Tourist Board (STB), the major national tourist organisation in Slovenia, with over 12 years experience in tourism and online marketing.
She is responsible for planning, development and implementation of the Slovenian DMS, and selected strategic developments. In addition, she acts as a board member for the strategic planning and e-business development of the Slovenian Tourism on a national level. In the past Tinkara has also been accountable for Development and Research operations at the STB.
Tinkara has extensive hands-on experience in online (marketing) developments in e-tourism. She planned, coordinated and implemented the Slovenian online presence from the first modern Slovenian tourism portal www.slovenia.info to current DMS, including online marketing (strategy), CRM and sophisticated supervisory and training system for the overall partners' & service providers' network. She has also been involved in the strategic preparations and implementation of the Slovenian central booking system and just recently in new design and content restructure of www.slovenia.info with related subportals and applications.
Prior to joining the STB TInkara has been working for Cap Gemini Ernst & Young Consulting and Schering AG (Switzerland).
Tinkara studied economics at the University of Ljubljana, Faculty of Economics and University of St.Gallen, Switzerland. She acquired her Masters in Tourism Marketing and Management as best student and with distinction at Bournemouth University, UK in 2004. She is fluent in English, German, Croatian and Slovenian language.
As a speaker or organiser Tinkara has been actively engaged in several domestic and international online marketing events, such as IT & Tourism Conferences ENTER (IFITT), Arab International e-marketing conferences, Egyptian Tourist Authority seminars , UNWTO conference on e-marketing, the Slovenian e-marketing conferences and others. She acts as Director of Marketing in the IFITT (International Federation of Information technology in Travel & Tourism) Board. She is also a Board member of IOETI, the International Organisation for the Electronic Tourism Industry.
Click here to download Tinkara Pavlovičič's presentation
William Bakker has been a key member of the tourism marketing industry for over 10 years and is considered a leader in the world of digital destination marketing.
William is a well-recognized keynote speaker and is invited to speak at a wide variety of tourism conferences worldwide including Phocuswright, ENTER, the European Travel Commission eBusiness Academy, Online Revealed Canada, Canada-e-Connect and the BC Tourism Industry Conference.
Before joining Think! Social Media, William was the eMarketing director at Tourism British Columbia for over 10 years. Amongst his achievements was the creation and implementation of the digital strategy for Tourism BC related to the Vancouver 2010 Olympics.
His opinions on the direction of social media marketing in the tourism industry are widely respected globally. You can read his thoughts on his blog wilhelmus.ca and follow him on Twitter @wilhelmus
Click here to view the presentation from William Bakker
Click here to link to the SuperBowl campaign (the mystery man)
No biography available for Rodney Payne at this moment.
Click here to download Rodney Payne's Presentation from Think!
Click here to download Rodney Payne's Presentation from Think!