ETC's China Conference: A Taste of Europe

Beijing (China)

  • Date21.10.2013 - 01.04.2016
  • Location of VenueBeijing, China
  • VenueUllens Center for Contemporary Art (UCCA)


  • Eduardo Santander

    Executive Director, European Travel Commission

    Mr Santander has been Executive Director of ETC since April 2012. Educated in Spain and Austria, he holds a PhD in Sports Science and an MBA degree. He has extensive experience in destination marketing gained through his career in diverse companies from the tourism industry in Innsbruck (Austria) and the United States. He has also been a guest lecturer on tourism marketing at International Business Seminars in a number of US Universities.

  • Neli Nanova

    Chair of the ETC's China Operations Group

    Ms Nanova has been leading ETC's activities in China since May 2013. Educated in both Bulgaria and China, she has a Master's of Law (Bulgaria) and Master's in International Relations (Renmin University of China) as well as a degree in Chinese Language and Culture. She has extensive experience in Sino-European relations, initially as the Assistant to the Ambassador of Bulgaria to China, and more recently, as Commercial and Economic Counsellor at the Embassy of the Republic of Bulgaria in Beijing.

  • Pedro Ortún

    Director, EC Directorate-General for Enterprise and Industry

    Mr. Ortún has been Director in the European Commission since 1988, in charge of different industrial and services sectors. In January 2000, he became responsible for Tourism and Service Industries, as well as for Corporate Social Responsibility within DG Enterprise and Industry.

  • Tom Jenkins

    Executive Director, ETOA

    Mr. Thomas Jenkins is the Executive Director of the European Tour Operators Association (ETOA). The ETOA was created as a representative for European inbound tour operators.
    Mr. Jenkins has also advocated more tourist access to historic cities, initiated a Europe-wide coach safety code, and for lead a campaign that successfully blocked changes to the EU VAT.

Useful information

The European Travel Commission hosted an in-depth discussion on Sino-European tourism relations and announced a new Award Project especially created for the Chinese travel industry.

The event ended with an exciting food tasting session, where all guests could thy the most authentic cuisine and drinks from all over Europe.

Further information can be found on the event website:
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