Destination Europe 2020 Kick-Off Meeting

World Travel Market (London, UK)

  • Date06.11.2012 - 03.12.2015
  • Location of VenueLondon, UK
  • VenueExCel London

Useful information

The "Destination Europe 2020"initiative was designed to involve the entire tourism industry in defining a long-term strategy for Europe as a tourism destination.

The 18 month programme of activities was delivered with the support of an ad-hoc grant from the European Commission. The coordinated actions included a series of consultation and communication activities with the travel trade and end consumers in four key long haul markets: Brazil, Canada, China and the United States.
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