Destination Europe Summit 2015
ETC and ETOA joint conference on Brand Europe
- Location of VenueLondon (UK)
- VenueBarbican Centre
Peter De Wilde
President, European Travel Commission
CEO, European Tour Operators Association (ETOA)
Chief Foreign Affairs Columnist at the Financial Times
Director, LSE London
Chaired by Professor Tony Travers of the London School of Economics, it featured a presentation by the European Commission on its priorities in this area, a talk by Gideon Rachman of the Financial Times on how Europe is perceived by the rest of the world and a series of panel discussions on three source markets, the USA, China and Russia including leading operators from those markets.
There was also original research featuring which destinations in Europe are doing well, and which origin markets are showing the most promise, and why.
Watch more recordings here.