Opening the door to the Brazilian traveller

WTM Latin America (São Paulo, Brazil)

  • Date23.04.2014 - 03.12.2015
  • Time12:30 - 13:15
  • Location of VenueSão Paulo, Brazil
  • VenueTransamerica Expo Center


  • Salvatore Costanzo

    Chairman, ETC's Brazil Operations Group

    Salvatore Costanzo is ENIT’s Director for South America and Chairman of ETC Operations Group in Brazil since February 2013. The Italian Electrical Engineer and Master in Business Administration has an extensive experience in cultural and tourism administration. He has published several publications on environmental issues.

  • Alejandro Varela

    Deputy Director Americas, UNWTO

    Alejandro Varela carried out his studies in Argentina and graduated as Sworn Translator for English at Universidad Del Salvador in Buenos Aires. He also holds a Master’s degree in Regional Economic Integration in MERCOSUR from the University of Buenos Aires (UBA), Argentina. He held position at the National Tourism Administration in Argentina in charge of International Relations and International Cooperation for fifteen years. In addition, he worked as National Tourism Coordinator for MERCOSUR for ten years.Since June 2009 he has joined the UNWTO Secretariat, as Deputy Regional Director for the Americas.

  • Marco Ferraz

    President, BRAZTOA

    Marco Ferraz is President of BRAZTOA (Brazilian Tour Operators Association) since May 2011 and is also a director of Monark Tourism. Heading up the Brazilian Tour Operators Association with 97 members, Marco is focused on promoting actions and partnerships that add value to the business activities of BRAZTOA’s members. He is well known for the number of projects that he has implemented in his role as President. Marco has led the “Visa Waiver Now’’ movement since 2011, which seeks to inform Brazilian and US authorities on the need to relax visa requirements between both countries. In 2012, Marco launched the first “Tourism Week”, the biggest sale of tour packages in the country, which was followed by a campaign educating the travelling public about the benefits of packaged vacations.

  • Tom Jenkins

    Executive Director, ETOA

    Mr. Thomas Jenkins is the Executive Director of the European Tour Operators Association (ETOA). The ETOA was created as a representative for European inbound tour operators.Before joining ETOA in 1997, Mr. Jenkins was the European Manager of American Express. During his tenure, he maintained a corps of 350 Tour Managers operating throughout Europe. When it comes to mass media, Mr. Tom Jenkins has often been the man to call when it comes to tourism expertise. He has appeared on BBC TV, CNBC, CNN and GMTV. Mr. Jenkins has also advocated more tourist access to historic cities, initiated a Europe-wide coach safety code, and for lead a campaign that successfully blocked changes to the EU VAT. Said legislation would have threatened 5,000 tourism jobs in Europe.

  • Joost Schuring

    Vice-President Latin America, Amadeus

    Joost Schuring was appointed VP LATAM in 2013. In this role, Joost leads Amadeus’ distribution business in the LATAM region, including strategic planning, sales, marketing, business development and partnerships, product management, and customer support for Amadeus' travel agency, travel supplier, corporate and leisure customers in the region.

    Prior to his appointment Joost was Director of Airline Distribution Sales. Under his leadership, his team was responsible for continuously improving the airline content available for subscribers and for selling Amadeus’ expanded portfolio of value-added distribution solutions to airlines (i.e. Revenue Maximisation, Ancillary Services, Data, etc…).

    Joost joined Amadeus in 2001 and has held commercial roles in e-Travel (Amadeus’ former e-Commerce division) and Account Management for both Travel Agencies and Airlines, with additional responsibilities for Airline Distribution in the Americas.

    Previously, Joost worked for Procter & Gamble in the Netherlands and in Spain.

    Joost has an MA in Business Economics from the University of Amsterdam and is conversant with three languages including Spanish.

Useful information

The European Travel Commission (ETC) exhibited at World Travel Market (WTM) Latin America in Sao Paulo (Brazil). ETC and the National Tourism Organisations of Flanders (Belgium), Ireland, Italy and Spain together with partner organisations ETOA and Eurail exhibited at a common stand under the VisitEurope brand.

During the fair, ETC organised a panel discussion on the Brazilian Outbound Travel Market. The ETC and UNWTO presented in-depth information on the Brazilian source market with a special insight into the image of Europe as a destination. Panel speakers considered what the latest consumer trends of the Brazilian outbound travel market are and discussed the opportunities and challenges of promoting Europe as a destination in Brazil.

ETC also launched the Portuguese version of the Visit Europe application during a presentation at the Visit Europe booth. The VisitEurope App, developed by Amadeus, is one of the initiatives of the “Destination Europe 2020” strategy, a joint programme between the European Commission and ETC to strengthen the image of Europe in long-haul markets.

A selection of pictures of the press conference can be found on the image library.

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