Press Conference

ITB Berlin (Germany)

  • Date05.03.2013
  • Location of VenueBerlin, Germany
  • VenuePalais am Funkturm


  • Eduardo Santander

    Executive Director, European Travel Commission

    Mr Santander presented the initiative “Destination Europe 2020”, a program designed together with the European Commission, which aims to develop a long-term strategy for Europe as a tourism destination involving the entire tourism industry.

  • Miguel Gallego

    Marketing, PR & Communication Manager, European Travel Commission

    Mr Gallego presented ETC´s current marketing activities, which focus on online, video and social media channels.

  • Stefanie Gallob

    Project Manager Research & Development, European Travel Commission

    Ms Gallob highlighted trends, facts and figures about ETC´s key markets with special focus on the Chinese outbound travel market.

  • Helena Egan

    Head of Destination Marketing, TripAdvisor

    Ms Egan explained the collaboration between ETC and the world’s largest travel site regarding market intelligence and best practices in online travel marketing.

Useful information

The European Travel Commission (ETC) presented the latest figures on outbound tourism to Europe. Additionally, the ETC reported progress in the marketing activities under the "Destination Europe 2020" initiative.

During the press conference, the ETC and TripAdvisor signed an agreement to collaborate in market research and online activities.

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