Press Conference

ITB Berlin (Germany)

  • Date04.03.2014 - 03.12.2015
  • Location of VenueBerlin, Germany
  • VenuePalais am Funkturm


  • Peter De Wilde

    President, European Travel Commission

    Mr De Wilde gave an insight into the initiative "Destination Europe 2020"and its first conclusions. He commented on the current challenges that Europe faces to position its brand image in key outbound markets such as China and Brazil.

  • Pedro Ortún

    Director, EC Directorate-General for Enterprise and Industry

    Mr Ortún presented current facts and figures of tourism in Europe and announced new initiatives towards the implementation of the "Destination Europe 2020" strategy.

  • Juan Jesús Garcia

    Senior Advisor, Amadeus

    Mr Garcia presented new inspiring and innovative solutions to support the European Travel Commission to stimulate the competitiveness of the European travel and tourism sector.

Useful information

One year after the launch of the initiative "Destination Europe 2020", the European Travel Commission (ETC) presented its first conclusions at a press conference at ITB Berlin.

Looking ahead together with its partner Amadeus, the ETC announced new interactive approaches and solutions for the further development of tourism in Europe.

A selection of pictures of the press conference can be found on the image library.

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