USA Travel Market Webinar - Partnerships in European Tourism

  • Date01.03.2018 - 01.02.2018
  • Time 3:00 PM - 4:30 PM CET
  • Location of VenueWebinar
  • VenueOnline


  • Olivier Henry-Biabaud

    Founder & CEO, TCI Research

  • Rick Steves

    Rick Steves’ Europe

  • Carl C. Risch

    Assistant Secretary of State for Consular Affairs, US State Department

  • Jennifer Tombaugh

    President, Tauck

  • Adele Youngs

    Owner, Live Travel and Tours

  • Terry Dale


Useful information

This webinar focuses on the USA market; providing market insights, case studies, and best practice. This will provide background and practical information for candidates looking to join the Partnerships in European Tourism events in 2018-19.

Moderator: John Boulding

John Boulding is a business leader, travel industry adviser and founder of 'TravLinkSolutions' and 'The TravellingMan'. He has 28 years’ experience as a CEO in private and public companies, including two decades as global CEO of Insight Vacations, a major tour operator within The Travel Corporation group.


Research Presentation, Market Snapshot on the USA Travel Market | Olivier Henry-Biabaud, Founder & CEO, TCI Research

Case Studies:

  • ‘The Value of Travel for the US Market’ | Rick Steves, Rick Steves’ Europe
  • Sensitivities of the US Market | Carl C. Risch, Assistant Secretary of State for Consular Affairs, US State Department
  • Adapting your product to the US market
  • Creating diverse European product for the multi-generational US market | Jennifer Tombaugh, President, Tauck
  • Niche product and benefits of customisation for US groups market | Adele Youngs, Owner, Live Travel and Tours
  • Keeping Europe Relevant to the Repeat American Traveller Terry Dale, USTOA
  • Q&A Session

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