When they get there - and why they come

In-destination activities undertaken by US travellers

  • Date17.09.2014
  • Time14:30 - 15:30 CET
  • Location of VenueWebinar
  • VenueWebinar

Speakers

  • Douglas Quinby

    Vice President Research - PhoCusWright

    Mr. Quinby is a travel industry veteran who enhances PhoCusWright's research team with his keen insights, diligent analysis and industry relationships. He has led several seminal studies on social media and traveler reviews, travel agencies, the vacation rental markets in the US and Europe, the local tours and activities market, global distribution systems and more.

Useful information

Based on a PhoCusWright study, this webinar uncovers details on the tourism activities market in the US. The main focus of the webinar is US travellers and the way the consume tourism-related activities. The webinar also describes the characteristics of the US tourism activity market. Main topics are: The US tourism activities market (size, structure and distribution); Characteristics and consumer behaviour of US travellers; Trip planning, booking and buying behaviour; Chronology of booking (before or during the holiday) and booking channels; And the role of social media. The webinar is a service exclusive for members of ETC.
 
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