Interactive Content

In light of the digital era, ETC is applying new ways of distributing tourism market intelligence. The new interactive content allow members, partners and the broader audience to quickly interact with data and discover things on their own, while having fun.

The first interactive content is based on the ETC study on Consumer Lifestyle Trends and Tourism and summarises key information on five long-term behavioural and attitudinal trends that ultimately shape and impact travel preferences - The End of Adventure, Constructive Tourism, Social Living, Personality without People and No Escape.

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