Market Intelligence Group
Chairman - ETC Market Intelligence Group: Leslie Vella (Malta)
Vice Chairmen: Tom Ylkänen (Finland) & Brian Maher (Ireland)
The members of the ETC Market Intelligence Group (MIG) comprise the Research Directors of the 39 National Tourist Offices (NTOs) who are members of ETC.
The MIG provides an active forum for the sharing of market intelligence, as well as for the commissioning of new research which is to the benefit of ‘Europe’ as a whole.
Active collaboration with partners such as the World Tourism Organization (UNWTO), European Cities Marketing (ECM), the Tourism Unit of the European Commission and commercial companies such as IPK International enables the MIG to lever its limited budget and maximise its research output.
The MIG holds its Annual Market Intelligence Meeting in February every year. The resulting Research Programme is carried out by the Market Intelligence Committee (MIC) - a group of volunteers from the research departments of ca. 10 of the 39 member NTOs. This Group meets 6-7 times throughout the year to steer the ongoing projects and studies.
ETC Market Intelligence Committee (MIC)
MEMBERS
Chairman Leslie Vella (Malta)
Vice-Chairmen Brian Maher (Ireland) & Tom Ylkänen (Finland)
Co-ordinator Lisa Davies (ETC Executive Unit)
Carla Aguirre (Sweden), Ornella Galtier (France), Christian Brandt (Denmark),
David Edwards (United Kingdom), Vincent Nijs (Belgium/Flanders) , Arturo Ortiz Arduán (Spain), Mili Razovic (Croatia), Joachim Scholz (Germany), Judit Sulyok (Hungary), Helena Varona (Portugal).
PARTNERS
Hans Dominicus (ECM), John Kester / Michel Julian (UNWTO), Gareth James (ETAG), Tom Jenkins / Magdalena Osmola (ETOA).
The TourMIS Working Group on European tourism statistics comprises members of the MIC plus: Bettina Kuprian (Austria); Dr. Karl Wöber (MODUL University, Vienna).
Key Documents
The Malta Declaration on the Role of Market Intelligence in the development of European tourism - which highlights the growing importance of the role of market intelligence for the development of European tourism - was adopted by ETC's members at their General Meeting on 3 October 2006.
It was launched at the organisations 2nd Executive Summit & Symposium on Market Intelligence, held in Malta on 4 October 2006
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