Market Studies

Conducting research into various markets is paramount to support the activities undertaken by ETC and its members. ETC portfolio of market studies covers all world regions, from the Americas to Africa, Asia and the Pacific and the Middle-East. It occasionally covers European countries as well. Studies draw from different research techniques and shed light on outbound volumes, consumer trends and travellers' perception of Europe as a tourism destination. ETC market studies include:

Market Insights

Market insights offer a timely snapshot of key trends in relevant source markets. This lean and concise publication offers a concise but comprehensive overview of key aspects related to outbound travel, such as the market outbound flows, connections, state of the economy and travellers' profile. Market insights are available to the wider public and can be downloaded for free.

Outbound Travel Markets Studies

Outbound travel market studies provide an in-depth analysis of extra-European outbound travel markets. These studies are a practical "how-to" guide for destinations to market and enhance their offers in most relevant and fastest growing markets. These studies unveil all relevant aspects related to the operating environment, enriched with a complete portrait of outbound travellers and their perception of the brand Europe. Based on primary research, outbound travel market studies offer a unique understanding of trends and travel behaviour in key markets. The series of outbound travel market studies is a joint initiative of ETC and the UN World Tourism Organization.

"Netnographic" Studies

Netnographic studies are an innovative and cost-effective approach to investigate travellers' opinion on Europe as tourism destination. Netnography explores travel behaviour through the lens of millions of blog posts. This innovative approach sheds light on travellers likes and dislikes about travel in general and to European destinations in particular. Among other things, this approach reveals which are the most relevant themes about Europe in each market and among specific groups of netizens. These studies are a destination's best companion to discover and understand the behaviour and mind-set of outbound travellers. The series of netnographic studies is a joint initiative of ETC and the UN World Tourism Organization.

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