2nd Executive Summit of the European Travel Commission

In 2006 - which has been designated as its Year of Market Intelligence - ETC takes up the 2nd of its 3 annual initiatives - e-marketing, market intelligence & operational excellence - that aim to focus attention on major issues for the success of Europe's tourism industry, NTOs and ETC.

To mark this occasion, ETC and the Malta Tourism Authority (MTA) held the 2nd Executive Summit of the European Travel Commission - Symposium on Market Intelligence - which took place in Malta on Wednesday 4 October 2006.

• Programme

Speakers' interventions at the Symposium on Market Intelligence:

• Prof Dr Walter Schertler - University of Trier, Germany - Using Information & Communications Technologies for Tourism Market Intelligence - CV / Abstract / Presentation

• Sandra Carvao - Market Intelligence & Promotion Department, World Tourism Organization [UNWTO], Spain - The role of market intelligence in UNWTO - CV / Presentation

• Rolf Freitag - IPK International, Munich - Using market intelligence in the commercial world - CV / Presentation

• Mr Tom Jenkins - European Tour Operators Association [ETOA], UK -Chinese outbound tourism: Chasing the Chinese shirt-tail - CV / Presentation

• Prof Tony Seaton - University of Bedfordshire, UK - Segmentation methodologies and how to apply them in practice - CV / Abstract / Presentation

• Prof Egon Smeral - Austrian Institute of Economic Research & University of Innsbruck - Evaluating leisure time travel source markets and measuring the economic impact of tourism - CV / Abstract / Presentation