The Chinese Outbound Travel Market
The Chinese Outbound Travel
Market
Publication Year
2008
ISBN
978-92-990050-2-6
Online
Date 25 October 2008
Language
English
Price: EUR 75.00 (+ P&P for
printed version)
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China is one of the fastest growing outbound travel markets in the world. Thanks to rising disposable incomes and relaxations of restrictions on foreign travel, outbound trips grew by an annual average of 22% since 2000 – reaching almost 35 million in 2006. China ranks 5th worldwide in terms of spending on travel abroad with US$ 30 billion spent in 2007. In 1995, the World Tourism Organization (UNWTO) predicted that China would generate 100 million arrivals worldwide by 2020, making it the fourth largest market in the world (UNWTO Tourism 2020 Vision). In view of recent trends, it is on course to reach that target well before 2020.
Getting the best out of any market implies knowing it well. To better understand the structure, trends and factors is the aim of the new ETC/UNWTO report. The Chinese Outbound Travel Market with special insight into the image of Europe as a destination covers the prospects for China as a source market, including results from consumer surveys conducted in the country during 2006.
Table of Contents
- Acknowledgements
- Executive Summary
- Introduction – Scope of the Study
- Introduction to China
- Country and Population Overview
- Administrative Divisions
- Infrastructure and Communications
- Political System
- International Trade
- Operating Environment
- Economic Indicators
- Financial Indicators
- Government’s Role in Travel and Tourism
- Passports
- Approved Destination Status (ADS)
- Visa Issues
- Holiday Entitlement
- Aviation Overview
- Background
- The Air Transport Environment
- International Airline Services
- The Outbound Travel Market
- Overview of Trends and Forecasts
- Domestic Travel
- Outbound Travel
- Expenditure on Travel Abroad
- Destinations
- Seasonality and Purpose of Trip
- Profile of the Chinese Outbound Traveller
- Key Characteristics
- Disposable Incomes and Propensity to Travel
- Changing Lifestyles and Shifting Demographics
- Regional Variations
- Organization of Chinese Outbound Travel
- Travel Distribution
- Online Travel
- Market Realities
- European NTOs in China
- Doing Business with the Chinese
- The Chinese Media
- Other Tools for Promotion
- Current Prospects
- An Increasingly Sophisticated Market
- Prospects for Europe
- Working with the Chinese Market
- Introduction
- Interviews with the Travel Trade
- Interviews with Tour Guides from China
- Interviews with Inbound Tour Operators in Europe
- Interviews with European Hoteliers
- Summary of Travel Trade Interviews
- Focus Groups with Consumers in China
- Survey of Travellers on Coach Tours in Europe
- Survey on ETC’s ‘Europe’ Logo
- Summary of the Research Findings
- Recommendations
- Annexes
- List of Acronyms
- Bibliography
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