The Indian Outbound Travel Market
 |
| Publication Year |
2009 |
| ISBN |
978-92-990050-5-7 |
| Pages |
186 |
| Online Date |
Thursday, June 18, 2009 |
Price: EUR 75.00 (+ P&P for printed version)
For further details on how to purchase this publication, please click here |
Abstract
India is one of the fastest-growing outbound travel markets in the world. International tourism departures from India have grown from 3.7 million in 1997 to 9.8 million in 2007 and international tourism expenditures have increased from US$ 1.3 billion in 1997 to US$ 8.2 billion in 2008.
With more than 1.1 billion inhabitants and GDP increasing by more than 8% every year, the country offers enormous potential for future growth in outbound travel. Recognizing the importance of this market, the European Travel Commission (ETC) and the World Tourism Organization (UNWTO) have undertaken detailed research on the Indian Outbound market.
The Indian Outbound Travel Market - with Special Insight into the Image of Europe as a Destination, covers issues such as travellers’ behaviour and patterns – destination choice, purpose of travel, spending, holiday activities, market segmentation like air transport, the profile and structure of the travel trade, as well as the media or internet use trends. The report also sets out comprehensive recommendations on how to best promote a destination in the Indian market.
Table of Contents
Acknowledgements
About this Report
Executive Summary
Part 1 – Indian Outbound Travel Market
- 1 Country Profile
- 1.1 Geography
- 1.2 Political Situation
- 1.3 Population
- 1.4 Administrative Divisions of India
- 1.5 Economy
- 1.6 Private Consumption
- 1.7 Business Environment in India
- 1.8 Economic Development vs. Potential for Tourism
- 1.9 Transport Infrastructure
- 2 Travel Profile
- 2.1 Indian Outbound Tourism
- 2.2 Outbound Travel Markets
- 2.3 Travel Source Markets
- 2.4 Characteristics and Behaviour of the Indian Travellers
- 2.5 Destination Preferences
- 2.6 Trends in Destination and Holiday Preferences
- 2.7 Indian Traveller Profile
- 2.8 Travel Market Segments
- 2.9 Visa Issues and Other Legal Constraints to Travel Abroad
- 3 Profile and Structure of the Travel Trade
- 3.1 Air Access and Connectivity
- 3.2 Structure and Organization of the Travel Trade
- 4 Internet Usage and Online Behaviour
- 4.1 Internet Penetration and Usage in India
- 4.2 Online Travel Planning, Booking and Purchasing in India
- 4.3 Indian Travel Sites and Portals
- 4.4 Online Marketing Issues for Travel Websites
- 5 Media Usage
- 6 Other Items of Interest
- 6.1 National Tourism Organizations with Offices in India
- 6.2 Travel Trade Fairs in India
Part 2 – Image of Europe as a Holiday Destination in India Background and Objectives
- 7 Interviews with the Travel Trade
- 7.1 Image of Europe as a Holiday Destination
- 7.2 Awareness, Knowledge and Perceptions of Individual European Countries
- 7.3 Key Drivers and Barriers to Holiday in Europe
- 7.4 Profile of Indian Outbound Travellers
- 7.5 Travel Trends in the Indian Outbound Travel Market
- 7.6 Promoting Europe as a Holiday Destination in India
- 7.7 Feedback on ETC ‘Europe’ Logotype and Portal Homepage Layout
- 7.8 Marketing of Europe in India
- 8 Interviews with Consumers
- 8.1 Image of Europe as a Holiday Destination
- 8.2 Awareness, Knowledge and Perceptions of Individual European Countries
- 8.3 Key Drivers and Barriers to Holiday in Europe
- 8.4 Travel Behaviour – European Destinations vs. Other Destinations
- 8.5 Promoting Europe as a Holiday Destination in India
- 8.6 Feedback on ETC ‘Europe’ Logotype and Portal Homepage Layout
- 9 Focus Groups with Consumers
- 9.1 Characteristics of Recent Holiday Abroad
- 9.2 Image of Europe as a Holiday Destination
- 9.3 Awareness, Knowledge and Perceptions of Individual European Countries
- 9.4 Future Trip to Europe/European Destinations
- 9.5 Feedback on the ETC Portal Homepage
Part 3 – Conclusions and Recommendations
- 10 Conclusions and Recommendations
- 10.1 Marketing Europe as a Destination Brand to Indian Consumers
- 10.2 Marketing Europe as a Destination Brand to the Travel Trade
- 10.3 Other Suggestions for Marketing Europe in India
Annexes
- Annex I List of the Travel Trade Organizations Contacted for Interviews
- Annex II Questionnaire for the Travel Trade Interviews
- Annex III Questionnaire for the Consumer Interviews
- Annex IV Guideline Questions for the Consumer Focus Groups
List of Figures
List of Tables
Bibliography
