European Travel Commission

Reports & Studies

Conducting research into various markets for tourism to Europe is a major activity undertaken by ETC on behalf of its members and, in some cases, for the industry at large. Studies, reports and other research resources which have been prepared or co-ordinated by the ETC are listed below. Those which are publicly available are indicated by a hyperlink.

EUROPEAN TOURISM - Quarterly Reports

Coming Soon...

2010

European Tourism Insights 2009 and Outlook 2010 - Coming Soon...

European Tourism 2010 - Trends & Prospects, (Q2/2010)

European Tourism 2010 - Trends & Prospects, (Q1/2010)

2009

European Tourism 2009 - Trends & Prospects, Q1/2009 / Q2/2009 / Q3/2009 / Q4/2009

NEW PUBLICATIONS

Report on Demographic Change and Tourism (2010)
(saleable)

For further information on the content of this publication,
please click here

MARKET STUDIES

The Indian Outbound Travel Market (2009)
(saleable)

For further information on the content of this publication,
please click here

The Russian Outbound Travel Market (2009)
(saleable)

For further information on the content of this publication,
please click here

HANDBOOKS OF BEST PRACTICE

Handbook on Tourism Destination Branding (2009)
(saleable)

For further information on the content of this publication,
please click here

Handbook on E-marketing for Tourism Destinations (2008) (saleable)

For further information on the content of this publication, please click here

Handbook on Tourism Forecasting Methodologies (2008) (saleable)

For further information on the content of this publication,
please click here

Handbook on Segmentation Methodologies (2007) (saleable)

For further information on the content of this publication, please click here

A Guide to Evaluating NTO Marketing Activities (English Version) - A Handbook of best practice by NTOs - a joint ETC and UNWTO project. (Spanish Version)

TRENDS IN EUROPEAN TOURISM

ETC European Tourism Insights 2007 - Outlook 2008
ETC European Tourism Insights 2006 - Outlook 2007 / Press Release (2007)
ETC European Tourism Insights 2005 - Outlook 2006 (2006)
ETC European Tourism Insights 2004 & Outlook 2005 (2005) - a report on European Tourism in 2004, and the Outlook for 2005 (Jan. 2005)
Tourism Trends for Europe - Megatrends (2006)
Tourism Trends for Europe - Megatrends (2004) The major trends affecting tourism to and within Europe to the year 2005 and beyond.
Latest Global Travel Trends (2003) - A Report from the IPK World Travel Forum in Pisa, presented at the World Travel Market in London (November 2002)
Report on 2000 Incoming Tourism to Europe (2001)

MARKET SEGMENTS

City Tourism & Culture: The European Experience�(2005)�- a joint report by the ETC Reasearch Group in collaboration with WTO�and ECT (Jan. 2005).
Study on the MICE (Corporate Meetings & Incentive) Segment in North America (2004)
MICE Outbound Travel 2000 (2001)
Use of the Internet for Travel & Tourism�(2001)
Europe's Youth Travel Market (1996)
Independent Youth & Student Travel (2004) - a Study�published by ATLAS (Association for Tourism & Leisure Education) with the ISTC (International student Travel Confederation). The Report can be downloaded from the ATLAS Homepage.� More info: ATLAS�/�ISTC
Bibliography of Youth Tourism Research (2004) - is available to download free from the following sites: ATLAS / ISTC. ISTC has also launched a discussion forum on issues arising from the youth tourism research programme, which can be accessed via ISTC (via 'research' and 'forum')
Europe's Senior Travel Market (1993)

MARKET STUDIES

MARKET INSIGHTS:�

ETC has�commissioned a series of 'Market�Insights' on the most important source markets (Russia, India, China, Australia, Japan, Canada, Brazil and USA)�for European incoming tourism.��These are regularly updated and can be found HERE.

AMERICAS

Image of Europe in North America�(2004)
Canada Outbound Tourism�(2001)
Growing American Travel to Europe�(2000)
Outbound Travel from Brazil (2000)
Outbound Travel from Argentina�(2000)

ASIA

Chinese Outbound Travel Market (ETC & UNWTO) (2009) (saleable)
ETC-WTO Study on Chinese Outbound Tourism to Europe�(2003)
Japanese Outbound Travel to Europe�(2002)
Segmenting and Targeting the Japanese Outbound Market (1997)
Holiday Travellers to Europe from Taiwan (1998)
Holiday Travellers to Europe from Thailand (1998)
Holiday�Travellers to Europe from�Malaysia (1998)

MIDDLE EAST

Middle East Outbound Tourism to Europe (2002)

Israel Outbound Tourism�to Europe�(2002)

AFRICA

South African Outbound Tourism�(2001)

OTHER MARKETS

Indian Outbound Tourism (2009) (saleable)
Russian Outbound Travel Market (2009) (saleable)
Russian Outbound Travel�(1999)�
UK & European Travel Report (2005)- World Travel Market 2005
Greek Tourism 2010:�Strategy &�Goals (2003)- A Study by the Association of Greek Tourist Enterprises (SETE)�
German Outbound Holiday Profile 2000 (2001)
Indian Outbound Tourism (2001)

ETC RESEARCH HIGHLIGHTS NEWSLETTER

ETC Research Highlights - Newsletter No.9 / June 2010

ETC Research Highlights - Newsletter No.8 / October 2009

ETC Research Highlights - Newsletter No.7�/ April 2009

ETC Research Highlights - Newsletter No.6 /�October 2008

ETC Research Highlights - Newsletter No.5 /�October 2007

ETC Research Highlights - Newsletter No.4 / April 2007�

ETC Research Highlights - Newsletter No.3 / January 2006�

ETC Research Highlights - Newsletter No.2 / April 2005

ETC Research Highlights - Newsletter No.1 / 2004�

INTERNET TRENDS�

ETC New Media Trend Watch�- provides�free�access�to a wide�array�of articles and statistics relating to�online travel, internet usage &�e-commerce trends in travel & tourism !

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