ETC launches 'Meet the Chinese Travellers' Brochure

The European Travel Commission launched in 2014 a new project aimed at helping local tourism SMEs across Europe better understand key long-haul outbound markets.

The main tool the project uses to reach its aim is a series of highly visual and interactive brochures that present the most relevant features of long-haul travellers. The first brochure of the series was launched in March and focused on the fastest growing tourism source market in the world: China.

The brochure emphasizes the very distinctive characteristics and travel patterns of this huge emerging market and highlights differences between two major segments, the group travellers and self-organised travellers. Readers also get top 8 tips on how to win the Chinese tourists and become Chinese-friendly tourist destination.

The brochure’s content was developed through tight collaboration with China Outbound Tourism Research Institute and European Tour Operators Association. The relevance of the content and visual appeal was tested through the pilot phase, conducted in cooperation with Croatian Chamber of Commerce.

Download the brochure.

Please insert
Thank you.

Thank your for subscribing to our ETC Bulletin. You'll now automatically receive the new releases.

Thank you for your order!

You will soon receive an invoice for your order.
Once your payment has been received, ETC will send you either a watermarked copy (as a PDF document)
or a printed version of the study you have ordered by surface mail.

Would you have 20 seconds to answer to a short question ?

Thank you for your message

We appreciate that you have taken the time to write us. We will get back to you very soon.

Thank you for your message

We have received your enquiry and will respond to you as soon as possible. For urgent enquiries please call us on one of the telephone numbers below.

For our records, please tell us if you are one of the following