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Industry Leaders Discuss How to Re-Energise Tourism to Europe

Structural and legal handicaps, insufficient promotional funds and increasing competition threaten Europe’s position as no. 1 tourist destination

A panel of tourism leaders from the public and private sector, meeting at the World Travel Market, today discussed what Europe needs to do to stem its declining share of world tourism, as growth in emerging markets outpaces the ‘old continent’.

The leaders’ debate was followed by the unveiling of the new VisitEurope.com portal, built by ETC´s technology partner Amadeus in conjunction with the international travel marketing alliance Travel Consul. The new website guides potential travellers on a journey, beginning with inspiration about a European holiday to planning the trip and sharing ideas.

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