ITB CHINA is the new travel trade show exclusively focused on the Chinese Travel Market. The three day event connects you with top buyers from the biggest Chinese travel agencies.

Why to exhibit on the EUROPE Pavilion?
• Easy and concern-free participation
• Benefit from a competitive rate
• Enhance your company profile
• Premium location in exhibition hall
• Additional pre-scheduled appointments
• Preferred access to ITB China Conference

Exhibiting Options


*One additional appointments set incl. catalogue listing is available at a charge of US$ 1,500 + VAT per set. Additional catalogue listing can be purchased at an extra cost of US$ 100 + VAT with a maximum of two additional listing per booth package and one per meeting counter. Additional exhibitor badges can be purchased at an extra cost of US$ 90 + VAT each.

**Co-exhibitors on the Europe Pavilion are granted a 15% discount on Destination Showcase slots. More info here.

Terms and Conditions

• Eligibility
Companies booking a position on the EUROPE Pavilion must fall within one of the following categories:
- Participants of the World Bridge Tourism;
- National Tourism Organisations of EU Member States or ETC Full Members;
- ETC Associate Members;
- Other European Commission supported initiatives in the fields of culture and heritage, coastal and maritime tourism or similar;
- Other European Destination Marketing Organizations as well as travel and tourism providers under the umbrella of their respective National Tourism Organisation.

Exhibition space will be assigned on a first-come, first-served basis.

• Payment terms
Full payment is required at the time of booking. ETC reserves the right to re-sell the space if payment is not received.
Please note that the pavilion layout may change nearer the event. An updated floor plan will be circulated as soon as it becomes available.

• Cancellation policy
Cancellation deadlines:
- If you cancel by 31st January 2017 you will be refunded 100% of the fee paid
- If you cancel by 28th February 2017 you will be refunded 50% of the fee paid
- If you cancel after 28th February 2017 you will not be entitled to a refund

For questions, please email Miguel Gallego


Supported by

Premio Europa de Comunicação 2017
The Oscars for travel journalists in Brazil

The European Travel Commission in Brazil organizes the 28th edition of its prestigious "Premio Europa de Comunicação", which encourages and recognizes the work of journalists and communication experts that contribute to the development and consolidation of the tourism image of Europe in Brazil.


A Unique Storytelling Competition

Europe has so many stories to tell. It means so many things to so many people, steeped in history, culture and multi-facetted everyday lives; are you able to capture its essence in a thousand words? This is the challenge that and ETC’s associate member, Eurail Group, posed to all travellers across Europe for a chance to win a first class Eurail Global Pass.

#MyEuropeStory was the name of the storytelling competition that earlier this year invited current and past travellers to share their most inspiring rail travel experiences across Europe. More than 200 stories from travellers from all over the world were shared on . Ten short-listed stories were selected and open to public vote the campaign page to select five final winners, who received a rail pass for two people valid to travel in 28 countries in Europe for one month


The New York Times Travel Show 2017
Europe’s hidden gems in The Big Apple

Four ETC member destinations (Czech Republic, Poland, Slovakia and Serbia) presented themselves under the European umbrella during The New York Times Travel Show in New York City (27-29 January 2017). The New York Times Travel Show is the largest trade and consumer trade show in North America. The three-day event had a focus on Europe with two dedicated panel discussions on what is new at the most visited destinations in Europe and undiscovered destinations in Europe. Both panels counted with speakers from different ETC member NTOs based in New York City.


Supported by
European Portal for Gastronomic Events

Tasting Europe is the new official Portal of Food and Gastronomy Tourism in Europe. It offers extensive information on food fairs and festivals in 36 countries and a vast range of unique travel experiences related to European cuisine and gastronomic traditions.

With a smart design and intuitive user navigation; information is organised by country, region and product, making it possible to browse information on a grid view, an interactive map or an events calendar.

for tourism offices at national and local level:

- Present your destination easily and cost-free

- Give your destination wider reach and visibility

- Promote on social media and advertise at tourism fairs and trade events

- Link to your destination website

for more information contact:

Submit your event

Supported by

Travelling in Europe SMARTguide

In this publication, we have attempted to bring together the key elements that may be used as planning support for you, the travel professional from anywhere around the globe. It aims to give you a firm overview of the ongoing evolution of Europe’s transport infrastructure, as well as a number of new ideas and initiatives, which we believe will result in improved planning for better targeted, or
more “intelligent” future itineraries.
Smartguide Europe


Supported by

My EuroShorts
2014 edition

Capitalising on the success of the EuroShorts Film Competition in 2013, we launched the My EuroShorts 2014 follow-up edition. This time all travellers from around the globe visiting Europe were invited to submit a short video about their personal journey showing what a unique, interesting or just pure fun time they had.

From a range of submissions from all 6 continents, “Le Cose da Fare” by Andrea Venditti was the best short film selected by a professional jury and public voting.

Check out the video compilation with all submissions. Thanks to all the participants!

Supported by

Short-Film Competition

In summer 2013, ETC invited filmmakers across Europe to submit their ideas for creating a new inspirational video to promote Europe as a tourism destination. From a range of superb applications, ‘Rolli the Dice’ by Benoit & Detalle & Marija Jacimovic was the winning pitch.

Based on an invented board travel game, the film sees the two protagonists' journey through Europe as they roll the dice at every step of the way to determine where they will go next.

Supported by

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