Summary

EUROPEAN TOURISM MAINTAINS ITS MOMENTUM TOWARDS THE SUMMER PEAK SEASON

European tourism demand remains robust, continuing the trends observed earlier in the year. Despite a projected slowdown in the global economy, destinations in Europe saw solid growth that paved the way for an encouraging summer season. Year-to-date results have been mainly driven by strong intra-European and long-haul travel demand, increased air connections and destinations’ efforts to ensure year-round tourism growth.


Sustained growth has been recorded by all (33) reporting destinations, out of which one third saw growth in excess of 10%. Turkey (+33%) is enjoying a strong recovery – following a bleak 2016 and 2017 – as perceptions of risk weaken and the transcontinental destination opens to new markets and diversifies its offering.



Executive Summary



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