Handbook on Marketing Transnational Tourism Themes and Routes:

  • Publication year 2017
  • Online date Dec 2017
  • Language English

Summary

With this Handbook on Marketing Transnational Tourism Themes and Routes, the European Travel Commission (ETC) and the World Tourism Organization (UNWTO) aim to provide an overview of six varieties of transnational tourism themes and routes, as well as practical guidelines both for managers of existing transnational routes and networks and for those seeking to create new ones. The Handbook includes a four-step guide to the marketing process of transnational themed tourism products.

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Executive Summary



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