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Unlock an Unexpected Upgrade

Be part of the change. Unlock the full potential of responsible travel with our new campaign

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Skift Transatlantic Summit

Exclusive event in partnership with ETC taking place in New York on 15 October

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ETC General Meeting #110 Reykjavik, Iceland

19-20 November 2025

 For ETC Members

Rail Tourism Awards

Applications are ongoing for the 2025 edition!

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Publishing Support Grant

ETC offers financial support to publishers for the translation and publication of children books series on tourism jobs

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Annual Report 2024

Scroll through ETC's key milestones and initiatives in 2024

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Latest News

Strategic foresight study outlines how Europe’s tourism can adapt to global shifts

23 Sep

AI momentum builds across Europe’s national tourism organisations

04 Sep

Europeans eager to travel with growing interest in quieter places

16 Jul
More news

European Tourism: Key Figures

International tourist arrivals to Europe 2024 (mn)

  • Intra–European – 581
  • Non–European – 167
22% 78%
0

Intra-European tourist arrivals (mn)

581
2024
630
2025 (f)
760
2029 (f)

Non-European tourist arrivals (mn)

167
2024
186
2025 (f)
227
2029 (f)
Discover more Tourism Economics, 2025

Upcoming Events
01 Oct

ETC WEBINAR – Futureproofing European Tourism Through Scenario Planning and Strategic Foresight
19 Nov

ETC General Meeting #110
10 Feb

ETC Annual Meeting #11

European Travel Commission

The European Travel Commission is a non-profit organisation representing the national tourism organisations of Europe. Our 36-member tourism boards work together to build the value of tourism across diverse European destinations through cooperation in best-practice sharing, market intelligence, and promotion.

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